The Anything Blog

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NBA MVP RACE

The race for the 2022-23 NBA Most Valuable Player title has centered around the impressive performances of Joel Embid, Nikola Jokic, and Giannis Antetokounmpo. The neuroscience of values and decision-making reveals that human values emerge from the interplay of three large-scale neural systems: sensory-motor, emotion-reward, and knowledge-meaning systems. Phrases commonly used by NBA enthusiasts, such as "the eye test" and "great handle," underscore the importance of sensory-motor aspects of the game. Advertisers leverage the appeal of attractive celebrities to capture our attention and influence our preferences. Meanwhile, scientific experiments suggest that if all three MVP contenders are of comparable worth, the more exposure a viewer has to a particular player, the more likely they are to favor that individual.

The emotion-reward system pertains to the various ways in which a complex experience can elicit emotional responses, and the "narrative" surrounding each player is a crucial factor in this regard. The knowledge-meaning system involves the profound understanding that experts possess of the game, and the wealth of analytics available today offer a level of specificity that was unimaginable during the era of Bill Russell. However, the NBA is now grappling with the dilemma of determining which statistics warrant attention when evaluating a player's MVP candidacy. While experts acknowledge that defensive statistics are less reliable than offensive metrics in gauging a player's worth, the league is awash with data. To counteract confirmation bias in analytics, the NBA could adopt principles from the Open Science Movement, which stresses the importance of transparency and accountability. Doing so would help refine the process of assessing a player's value, which remains an inherently human endeavor.

Link: https://www.psychologytoday.com/us/blog/brain-behavior-and-beauty/202303/neuroscience-and-the-nba-mvp-race

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